I was invited by some very talented drag queens to create the branding for a new club/ drag night called 'Lash Out'.
The Brief
A retro inspired eye logo, fierce but accessible. They wanted it to stand out but not to isolate the audience.
Logo options
After digging into some options on paper and digitally, I put together some options to show the queens.
Logo 1 - A Lashscott, a mascot of a false eyelash fallen from a drag queen.
This option could move very nicely and would make a wonderful kinetic logo mark.
Logo 2 - A modernist take.
This logo concept is simple and instantly recognizable. The pizza slice eyelash is distinctive and fun.
Logo 3 - See my lips
The queens asked me to experiment with an eye mouth. after messing around with the linework I managed to draw lash teeth and a uvula pupil.
Logo 4 - Killer collar lashes
For this design I leaned into the alternative nature of the Lash Out queens drag aesthetic, with visual influences from monster drag, emo, goth and punk. Creating a spiked collar that surrounds a pupil. The Monochrome logo creates a fun optical illusion wrapping around itself.
The Final result
After some minor changes, like tilting the pupil foreword to add more movement and fixing the linework, this is the final logo.
Social media
I always want to make my designs as accessible and useable as possible. Following designing the logo I created some assets for social media and uploaded them to a Canva template the team had access to. This way communications can be made quickly and easily. As a designer I love to see how people use my designs.
